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B2B vs. B2C in Health Tech: Why Your Business Model Will Make or Break You

B2B vs. B2C in Health Tech: Why Your Business Model Will Make or Break You

The hidden costs, sales traps, and scaling risks that every founder and investor should know—before the first pilot or product launch.

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Martyn Eeles
May 11, 2025
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HealthVC
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B2B vs. B2C in Health Tech: Why Your Business Model Will Make or Break You
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Dear Readers,

HealthVC — The Inner Workings of Health Tech and Venture Capital

Each week, we unpack the mechanics behind raising and running venture-backed companies in the U.S. and Europe, with a particular lens on healthcare, deep tech, and data-rich startups. Whether you're a founder navigating your first round or an investor scouting your next bet, He…

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