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How Founders Are Manufacturing Momentum (Without Lying)

How Founders Are Manufacturing Momentum (Without Lying)

What top-performing founders know about timing, FOMO, and the psychology of a hot round

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Martyn Eeles
Jul 03, 2025
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HealthVC
HealthVC
How Founders Are Manufacturing Momentum (Without Lying)
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Dear Founders,

Welcome to the latest edition of the HealthVC newsletter!

This issue is your tactical command center for raising capital in a cold market.
Inside: a proven system for manufacturing round momentum without hype, the scripts and updates that trigger investor urgency, and the psychology of how top founders are closing oversubscribed rounds even pre-revenue. Plus: fresh investor data, verified templates, and high-signal LP/VC movements across Europe and the U.S.

If you’re in the arena, this isn’t just a read. It’s your edge.

Welcome to the new HealthVC Pro:
A fully-loaded fundraising operating system for serious founders and GPs.

What’s inside your membership?

✅ A verified database of 1,000+ LPs, angels, and VCs with advanced filters by stage, sector, and geography
✅ High-conversion cold emails, warm intros, and follow-up templates
✅ The full fundraising playbook: narrative, sequencing, positioning
✅ Private monthly strategy sessions with GPs and exited founders
✅ Pitch review and async deck feedback to sharpen your edge
✅ Instant access to our WhatsApp investor community
✅ Weekly updates on fund launches, deal flow, and high-signal LP shifts

This isn’t a newsletter anymore.
It’s your capital stack. Your deal desk. Your signal advantage.

👇 Join HealthVC Pro and lock in 25% off for life
https://healthvc.substack.com/69ca810d

P.S. Don’t forget to check out the HealthVC on YouTube and The Terminology of Venture Capital on Amazon.

YouTube

Book on Amazon

Twitter

Two founders. Same product. Same numbers. One raises in three weeks. The other can’t even book meetings. What made the difference? Perception.

Let’s start with the uncomfortable truth. Investors rarely invest based solely on logic. They invest based on conviction. And conviction is often sparked not by a perfect product or pristine metrics, but by perceived momentum.

The psychology is simple. When a round feels hot, when there is motion, when other investors are circling or already in, the deal becomes harder to ignore. You suddenly look like the founder who’s about to close. Not the one begging for a follow-up. And here’s the secret most won’t admit: momentum is rarely organic. It is created.

This newsletter is your blueprint for how to do it. Not through hype or dishonesty, but through disciplined, strategic communication. Momentum is a tool. And in the hands of smart founders, it becomes a weapon.

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