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What is B2B and B2C?

What is B2B and B2C?

Bridging Markets: Understanding the Dichotomy of B2B and B2C Transactions

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Martyn Eeles
Jan 21, 2024
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What is B2B and B2C?
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Dear Subscribers,


Welcome to the latest edition of the HealthVC newsletter. Today, we're diving into the heart of commerce – the distinct worlds of B2B and B2C. Both play a pivotal role in our global economy, yet they operate under differing paradigms. Join us as we peel back the layers of these commerce models.

1. B2B - Business-to-Business:
B2B refers to…

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