You Don’t Need Everyone—You Just Need the Right Slice

Why mass marketing is dead — and how carving up your audience leads to higher margins, better retention, and faster scale.

May 18, 2025

∙ Paid

Dear Readers,

Welcome to the latest edition of the HealthVC newsletter. This week, we’re unpacking one of the most underrated but deeply impactful strategies in early-stage growth: market segmentation. For health tech startups and investors alike, understanding who your customers really are (and how to speak to them) can spell the difference between a pr…

HealthVC

You Don’t Need Everyone—You Just Need the Right Slice

Why mass marketing is dead — and how carving up your audience leads to higher margins, better retention, and faster scale.

This post is for paid subscribers